Fly Fishing. Humanity. Art. Lifestyle.

Portland-based Soul River Runs Deep is launching a unique, one of a kind lifestyle boutique with intention to transition the passion of an angler on the wild river waters into everyday urban life. In essence, “trails to cocktails”, “riverbanks to boardrooms”, and “aquatic life to street life”. Soul River’s space provides not just a haven for anglers but also acts as an incubator embracing our next generation of diverse outdoors people. We sit nestled in the North Portland Kenton neighborhood, intertwined into a tight-knit community brimming full of small businesses and quaint residential streets to stroll. We are strategically planting our roots in Kenton because of the accessibility by bus and MAX lines, bikes and cars (we are less than ½ mile off Interstate 5) targeting all people – from the youthful hipster to the expert angler to a family of five – we welcome all! We desire to engage minds with thoughts of conscious conservation, big fish stories and entertain wild river stories all while sipping on locally-crafted kombucha and offering variety of lifestyle products. Products offered extend beyond the artistically designed Soul River apparel and include artisan organic soaps, custom-tied flies from anglers all over the world, hand-crafted shaving kits made of antler and wood, Loop rods and reels, and registration for guided trips along incredible Pacific Northwest rivers with The Evening Hatch owner Jack Mitchell. You can find your own Soul River within the retail space anywhere from a beginners interest (with ongoing offerings of workshops about fly tying, casting, and conservation) to the most advanced angler. Soul River provides an authentic and unique experience of lifestyle and fly fishing! Come by and check us out! See attached flyer!

 

soulriverflyer1

The Celebration of Wild Steelhead Returns

Portland, OR: U.S Fish and Wildlife and Soul River /NCO  are teaming up with other area vendors to organize a fun-filled, family-friendly outdoor music event, The Celebration For Wild Steelhead.

The celebration promotes ethical and respectful fly fishing and the conservation of Wild North American Steelhead with a fun filled day of music, fly fishing workshops, conservation, and other exciting activities. This legendary species’ habitat along the western coast of North America is being threatened by outside forces and as a result the steelhead populations are being destroyed. This community outreach event encourages the community to come together to learn more about this iconic species and how we can come together and save them from extinction. Local businesses are reaching out to share the sport of fly fishing with inner city youth, veterans groups, and new generations to share responsible practices to fish respectfully and minimize angler’s footprints. There will be free fly fishing instructional workshops that cover fly casting, fly tying, responsible practices, as well as conservation seminars. By teaching new anglers the values of responsible fly fishing we can ensure the future of wild steelhead and the river ecosystems. Soul River will also be giving out free beginner fly rod kits to youth in attendance. (Quantities are limited)

The weekend celebration kicks off Sunday, September 7th, 2014 at 1:00pm in Peninsula  Park where there will be instructional workshops, giveaways, and a live reggae/blues performance by The Rising Buffalo Tribe. This event will continue until 6pm.

The event is free and open to the public. The event encourages the participation of youth groups and families to promote safe, responsible, and respectful fly fishing to a new generation of environmentally conscious anglers while teaching the community about their impact on the environment.

We will be giving 100 flyrod beginner kits out to 100 youth from various organizations through the portland city.

 

10414921_10152533866714776_3871478077472054894_n

Partnerships Make the Mission Possible

502px-us-fishandwildlifeservice-logosvg
Our Mission
To work with others to conserve, protect and enhance fish, wildlife and plants and their
habitats for the continuing benefit of the American people.

Our Objectives
Assist in the development and application of an environmental stewardship ethic for our society, based
on ecological principles, scientific knowledge of fish and wildlife, and a sense of moral responsibility.

Guide the conservation, development, and management of the Nation’s fish and wildlife resources.

    Administer a national program to provide the public opportunities to
understand, appreciate, and wisely use fish and wildlife resources.

Thank you to the U.S. FISH AND WILDLIFE for backing Soul River/New Currents, Outdoors in our pursuit to reach community youth and veterans! By taking these two groups into the outdoors and providing the means (from gear to logisitics), these expeditions become not just another outing, but an opportunity to expose new minds to Mother Nature. We use fly fishing as an opportunity to learn, heal, and act as a vechicle to explore art, science, self awareness and respect, not only to Mother Nature and ourselves, but to others around us.

Thank you U.S. FISH AND WILDLIFE for your support of Angler’s Quest, May 30th to June 1st on the Hoh River in the Olympic National Forest. Your continued support is appreciated and aligned with the mission of SR/NCO in helping us bring new minds into the oudoors and reconnecting each participant back to nature.

We want to also give a big THANK YOU(!) to our partners and sponsors –  Tualatin River Valley Wildlife Refuge, LOOP USA, Sierra Club, City of Vancouver Parks & Recreation, Scientific Anglers, Costa Eyewear, SKOUT Organic, Sea Run Pursuits, EvolTwin Printing & Education Recreational Adventures

Thanks, also, to all leaders and instructors – Stefanie Scovill, Brian Chou, Jeff Nelson, Jason Small, J Michelle Swope, John Hicks, Johnie Tucker and Team, and Mark Roberts!Thank you to all the youth and veterans for giving us the opportunity to share our passion with you.
And last but not least, thank you OPB (Oregon Public Broadcasting) for documenting for a future show airing later this year (October) on television. We look forward to seeing this epic experience all over again on screen and having the chance to share with the world how impactful this opportunity was!
.
Tight Lines!
Chad Brown

2014 Anglers Quest – Olympic National Forest – Hoh River

ag2014

 

Just as the saying goes, it still rings true that it takes a village of unselfish souls to make a change in the heart and mind of a single youth. Just as the Soul River Runs Deep logo and brand embodies a brand of art, design, humanity, and fly fishing, behind the shield of the NCO logo stands the humanity mission and responsibility of accessibility for all people – no matter what your age, race, creed, ability, or gender is. Anglers and friends of the river and ambassadors of Mother Nature traveled over 252 miles north to the Hoh River in the Olympic National Forest bringing with them nothing but passion, heart, knowledge, and guidance to inspire new minds. Participating youth and veterans came from Portland, Oregon and Vancouver, Washington to share in the one mutual love and spirit we have – fly fishing! The group was a beautiful tapestry and representation of diverse backgrounds, from ethnicity to socio-economic status to gender identity. The art of fly fishing is a lifestyle guided by the rivers we fish and the outdoors we respect. It’s a way to live by when shown through the eyes of an angler who reveals secrets and imparts wisdom through science, humanity, responsibility, art, respect, and consideration. The art of fly fishing goes deeper than the water’s surface with many layers that probe a child to smile and cause an adult to rethink their own thought in how they see the world.

Professional anglers from various walks of life gave a service to 18 youth and veterans in a way of exposing them to the wonder of the outdoors, teaching many facets and multiple layers of fly fishing. Participants learned and soaked up the ideals of what fly fishing is all about on many intimate levels and in an unconventional approach. Our main focus was be authentic and do our best to make change one soul at a time by being a friend and providing an equal share of learning opportunities. And that is what we have successfully done! It was an honor to be in the presence of Mother Nature’s theater (spotting bald eagles and being in the presence of a herd of elk in our camp), as well as with friends on the water and at the base camp who committed/gave their time to selflessly serve and teach new minds as ambassadors of the outdoors. There are no celebrities here, no rewards, no paycheck, and no award of the year! Just anglers, youth and veterans! Precisely what NCO by Soul River Runs Deep is all about! This outing was a huge success and there are many more to come!

We want to give a big THANK YOU(!) to our partners and sponsors – U.S Fish & Wildlife, Tualatin River Valley Wildlife Refuge, LOOP USA, Sierra Club, City of Vancouver Parks & Recreation, Scientific Anglers, Costa Eyewear, SKOUT Organic, Sea Run Pursuits, EvolTwin Printing & Education Recreational Adventures

Thanks, also, to all leaders and instructors – Stefanie Scovill, Brian Chou, Jeff Nelson, Jason Small, J Michelle Swope, John Hicks, Johnie Tucker and Team, and Mark Roberts!Thank you to all the youth and veterans for giving us the opportunity to share our passion with you.
And last but not least, thank you OPB (Oregon Public Broadcasting) for documenting for a future show airing later this year (October) on television. We look forward to seeing this epic experience all over again on screen and having the chance to share with the world how impactful this opportunity was!
.
Tight Lines!
Chad Brown
.

.
10273719_781247298582651_8496659847247141671_n-1
2014 Anglers Quest – Olympic National Forest  – Hoh River Poster
Screen shot 2014-06-02 at 11.53.05 AM

 

 

 

Speaking Event at Wildlife Refuge “Finding a Champion”

Having the opportunity to speak to a group of directors within the Department of Fish and Wildlife at the Wild Life Refugee was an awesome experience and to have the opportunity to share some thoughts I have about our younger generations especial our inner city youth.

“Some people want it to happen, some wish it would happen, others make it happen”
-Michael Jordan

Rooting young souls into the outdoors has been a hot topic of conversation over the past few years. Some people want it to happen…Most people have identified this as a need but have failed to address why this is so important and how it can best be done. It has been widely accepted that finding common ground in the outdoors can strengthen groups and communities but connecting this need and the actions required for it to happen is stagnant. Some wish it would happen…While there has been much discussion in forums and workshops, little action has been taken. This is why the outdoors needs Champions.

Champions are people who make it happen. Champions don’t conform to traditional structures, they are untamed with the focus and drive necessary to inspire and they have the heart and commitment to take on the responsibility to lead. Champions take a stand with little concern for other’s judgement or personal failures. They have the spirit to take charge and shape minds with their actions.

Soul River is committed to the concept of Champions – the outdoor warriors who lead by example, take stewardship of their community and the environment, and inspire young souls to explore the outdoors.

If you’re wondering why I used a quote from Michael Jordan, it is because youth today identify success with the Michael Jordans, the LeBron Jameses, the Dr. Dres, and the Kanye Wests –media superstars, those who have surpassed their profession to become household names, cultural icons. So how do we transfer the same desire, energy, interest, and passion young people cultivate for media sensations to the outdoors? We create champions of conservation. We must glorify these outdoor champaions with the same intensity as we glorify these media superstars. We do that by finding and connecting with community leaders who are the ones making it happen right now. We glorify conservation superstars, the new champions.

Who are the champions that you know in your community?

How do we actively engage youth to pursue careers in conservation? We have to expose them to the accessible resources (i.e., your local Wildlife Refuge, professionals who represent conservation and outdoor advocacy, etc.)

How does the champion find the teachable moment with youth? As we do outings, the number one question should be ‘What do you want to be when you grow up?’ When the youth says, ‘I want to be a doctor’, we as adults and outdoor industry leaders, our response should be an opportunity to redirect that into something associated with conservation and the outdoors – ‘Do you want to be a veterinarian? A marine biologist? A Wilderness Medical Technician?’ That provides the child with more information that forces them to think about the profession in the outdoors. (This becomes the leader’s “teachable moment”.)

photo-3

Some people want it to happen, some wish it would happen, others make it happen. This is one opportunity and small step to discover who your local champions of conservation are who can help root young souls into the outdoors.

Tight Lines,

Chad

SR Announces new Retailers  ”Harley Davidson”

harley

Gladstone’s Latus Motors in Portland, Oregon is the premier Harley-Davidson dealership in the greater Portland area. They are a solid shop that treats their customers like family, happily providing the best all-around service, parts, and apparel. As of May 12, 2014, Soul River is honored to be a part of this great retailer’s offerings.

Soul River was spawned from the love of the outdoors and embracing the unconventional so crossing into this new retail space catering to motorcycle enthusiasts is an unexpected yet perfect fit. Joining a top notch retailer like Latus Motors will allow Soul River to expand our reach to more folks in our target market who may have not heard of us before including outdoorsmen, hunters, anglers, backpackers, nature lovers and veterans who just happen to be motorcycle enthusiasts as well. By branching out Soul River is reinforcing our statement that it doesn’t matter what you do in the outdoors as long as you embrace it, whether it be on the road or the river.

Thank you Latus Motors for the opportunity and we are looking forward to a successful partnership expanding our reach and your offerings to your loyal customer base.

Chad will be on location at Latus Motors May 24th spreading the word about Soul River to the Harley crowd. Come by and join us if you are in the area!

 

MADE IN USA

 

madeusachado

My grandfather used to say to me, “Boy, you don’t know your butt from a hole in the ground.” I never really understood the meaning of the saying, but after this turbulent year I think I may finally have a clue. This year started out in a spiral. Sometimes our combined desires, wants, and plans can overwhelm us to the point where we are lost in all the excitement. When this happens, it is best to reel yourself in, step back, and focus on what is most important at that given time in order to make your priorities flourish. One of the most important focuses in my life has been establishing a foundation for Soul River. It has been an exciting yet, monumental task, especially as a small business trying to wade with the big corporate whales and sharks. While trying to navigate these murky waters, I recently found myself in the company of other entrepreneurs I have a deep admiration and respect for who offered guidance and advice. It was unbelievable the impact this brief meeting had on my focus and drive. Putting yourself in the council of others and having people you trust in your corner can serve as an anchor and keep you grounded. The meeting inspired me to realign myself and the company to rethink how I can better craft and deliver my lines to various consumers. As a result, I’ve grounded solid manufacturing roots in Portland, Oregon and can now proudly say Soul River is made in the USA.
The move towards USA MADE is more than just a decision to improve our products, but a decision to improve our company. We are now grounded firm designing and manufacturing in the same place, giving Soul River a true home and a solid place to grow.

 

Tight lines
chad

 

SR/NCO “New Current Outdoors” – C.F. “Kerry” Burkheimer

Screen shot 2014-04-30 at 10.22.52 AM

With more than 25 years in the rod-building industry, C.F. “Kerry” Burkheimer, has opened his doors to SR/NCO to share a glimpse
of the spey and fly rod building business. This will be a phenomenal opportunity to hear and see first-hand from an angler,
rod builder, and entrepreneur who has set a vision and pursued a life journey in producing some of the most respected
fly rods in angling history.

Screen shot 2014-04-30 at 10.32.30 AM

June 14, 2014
Innercity Youth / Young Adults/ Veterans
[limited space available - RSVP to stefanie@soulriverrunsdeep.com by June 9th]

Activities
C.F. Burkheimer Shop Tour
• Behind the scenes rod making 101
• The science of rod building “The art and pursuit of quality-grade fly and spey rods”
• Conservation and the responsibility of a fly fisherman for young minds
• Being an entrepreneur an small business owner

Screen shot 2014-04-30 at 10.41.51 AM

SR/NCO “New Current Outdoors” Anglers Quest Olympic National Forest

Screen shot 2014-04-18 at 2.48.51 PM

Learn and experience fly fishing on the Hoh River.  This event is open for inner city youth and veterans.

Event Date
May 30th – June 1st, 2014

Event Location
Olympic Peninsula National Rain Forest, Washington
Hoh Rainforest Visitor Center Camp Ground

Participants
14 (inner city youth and veterans)
[limited space available - RSVP to stefanie@soulriverrunsdeep.com by May 15th]

Activities
Fly Fishing 101
Entomology
Conservation
Outdoor Leadership
Base Camping
Community Building
Fly Tying
Conservation

Volunteers
Jason Small – South Puget Sound River Steward, Native Fish Society
J. Michelle Swope – Fly Fishing Instructor
Jeff Nelson – Fly Fishing Instructor
Chad Brown – Fly Fishing Instructor, Soul River Runs Deep/Team NCO
John Hicks – Fly Fishing Instructor and Guide, Sea Run Pursuits
Jeffery Gottfried – Tenkara Instructor, Environmental Recreational Activities
Mark Roberts – Fly Fishing Instructer

Screen shot 2014-05-24 at 4.42.51 PM

Our Partners in Current: U.S. Fish and Wild Life Service , Native Fish Society, Urban Wild life Refugee, Echo Rods, Hoh Humm Flyshop, Tualatin River Wild Life Refuge, Sea Run Pursuits  , ERA Educational Recreational Adventures  EvolTwin Printing    LOOP USA  SCIENTIFIC ANGLERS   CITY OF VANCOUVER   COSTA

 

 

 

SR/NCO “New Current Outdoors” USCGA

Screen shot 2014-04-18 at 3.01.40 PM

Soul River/New Currents, Outdoors invites inner city youth to participate in a water-based survival event.  This event program includes opportunities for participants to learn safe interactions in a water environment,  and will help effectively break a fear of water. The US Coast Guard Auxiliary (USCGA) will lead and instruct on basic cold-water survival techniques. Our goal is to diminish the often generational fear of water, inspire young minds about career opportunities within the USCGA,  raise awareness and consciousness about the health of our waterways and ecosystems, and educate smart, young anglers/outdoors-people as they pursue water-based activities.

June 28, 2014 1pm – 5pm

All  Youth / Young Adults
[limited space available - RSVP to stefanie@soulriverrunsdeep.com by June 19th]

Activities
Tour of USCG Base
Cold Water Survival
Conservation Education
Career Opportunities

 

Screen shot 2014-04-18 at 2.53.13 PM