The NAIAD mermaid is an Icon representing Soul River brand image. In Greek mythology, the Naiads are nymphs that preside over rivers, streams, and other bodies of water. They are most commonly associated with fresh water. It is said that their essence is bound to their particular body of water and if the water dried the naiad would die. The naiad is the perfect embodiment of Soul River. Like the Soul River brand, the naiad is the protector of the river and its life, like the communities on the river, is dependent on the river. If the river is unheathly and distressed so is the naiad. She is the living embodiment of the river and represents the river’s life and vitality. Like the naiad, Soul River is heavily vested on the rivers, the surrounding communities, and all who embrace the river for its healing properties.