Soul River was founded by CEO/Creative Director Chad Brown, a US Navy veteran suffering from PTSD, who found balance and inner peace through the sport of fly fishing. Inspired by his connection with the outdoors found through fly fishing Chad discovered the need for a new outdoor apparel concept that would serve as a catalyst for social change and more diversity in the outdoors. Chad has served in Desert Storm and traveled to 14 different countries during his Naval career as an explosive engineer.
After serving his country Chad continued his education with a BFA in Communication Design from American Intercontinental University and an MSA in Communication Design from PRATT Manhattan NYC. Most recently, Chad has worked as a creative director and designer specializing in brand development with major accounts including Phat Farm, Nike, and Walt Disney. Chad is also an avid outdoorsman as well, competing in iron man challenges, mountaineering summating Mt. Fuji, Kilimanjaro, and Mt. Erebus in Antarctica, and adventure racing. Chad has also back packed across Japan to Shikotan Island. Chad has used his wealth of knowledge fashion and passion for the outdoors to establish Soul River.
These core values constitute our mission. Soul River embraces the unconventional and strives to redefine and build artistically functional, fashionable, mixed outdoor urban apparel, inspired from fly fishing and the outdoors. Our product design philosophy is balanced by nature and design principles where creativity is paramount. Our community involvement is rooted to our goal of raising environmental awareness and social consciousness, promoting diversity, leadership, and outdoor engagement with groups including youth, veterans fighting PTSD, and other groups that would benefit from embracing the outdoors.
Chad life experience and respect for the environment is the driver for Soul River’s commitment to the community and the environment. Through Soul River, Chad founded the River Ambassador Program and the newly formed Soul River Guardianship Program for inner city youth. In addition, the Company is in partnership with the Northwest Steelheaders in promoting environmental responsibility and Outdoor Afro.