These core values constitute our mission. Soul River embraces the unconventional and strives to redefine and build artistically functional, fashionable, mixed outdoor urban apparel, inspired from fly fishing and the outdoors. Our product design philosophy is balanced by nature and design principles where creativity is paramount. Our community involvement is rooted to our goal of raising environmental awareness and social consciousness, promoting diversity, leadership, and outdoor engagement with groups including youth, veterans fighting PTSD, and other groups that would benefit from embracing the outdoors.